Deltatre today announced an expansive five-year partnership with Lega Basket Serie A (LBA) to develop and run all aspects of LBA’s production and operations, third-party distribution, and DTC OTT offering.
Ahead of the 2025–26 LBA season, Deltatre will deliver a refreshed distribution strategy into strategic third-party partners, and launch LBA’s new DTC streaming service, LBATV. This combined approach will maximize the reach and value of LBA content to both the domestic and international markets, leveraging Deltatre’s portfolio of capabilities.
LBATV will be the home for all Serie A games and major LBA events, including the Supercoppa and Final Eight of Coppa Italia. Fans will have access through various subscription packages to live and on-demand content across web, mobile, tablet, and smart TV devices.
President of LBA, Umberto Gandini, said: “We have decided to adopt a new direct distribution strategy to bring the spectacle of Serie A into fans' homes. This is not a short-term operation but rather a long-term investment made with one of the most highly regarded technology companies worldwide to help our clubs become increasingly attractive and sustainable.”
The designated President of LBA, Maurizio Gherardini, said: “We believe that the model followed in recent years has become outdated and that it was necessary to take a different path ahead of time. We are convinced this represents the future of sports where leagues and their clubs directly distribute their product in the market.”
Andrea Marini, CEO of Deltatre, said: “Deltatre is proud to stand alongside LBA in redefining the future of Italian basketball, this partnership is about more than technology – we are directly managing production, distribution, sponsorship, DTC OTT, growth marketing, and all the other necessary elements needed to bring the sport directly to the fan. Success depends on creating a compelling narrative for the league, tailoring offerings, and deepening DTC engagement. Deltatre is uniquely positioned and proud to enable this significant strategic shift, and I would like to sincerely thank the LBA and its clubs for their trust.”
The collaboration reflects a broader industry shift toward direct-to-consumer distribution models that balance media rights with DTC engagement strategies – a trend supported by other news shared by Deltatre earlier this month, following the successful launch of LNP PASS, a fully revamped DTC platform for Lega Nazionale Pallacanestro (LNP).