Global leader strengthens team, adding expertise to elevate sports customer partnerships and further drive market expansion with sports-centric digital experiences.
Deltatre, the tech company behind the media and sporting moments that matter, has appointed Charlie Mitchell as Head of Sports for the Americas. Charlie will spearhead the company's growth strategy in the U.S. sports market, building on Deltatre's work with major customers, including the NFL, NHL, MLB, MLS, Rogers, and Bell Media. This appointment aligns with recent product investments that have made Deltatre's high-performance technologies accessible to both smaller sports properties and tier 1 organizations.
With over three decades of experience in sports technology and media, Charlie has played a pivotal role in spearheading transformative platforms that redefined digital fan engagement and audience growth strategies. In his previous roles at Endeavor Streaming, Brightcove, and Live Arena Sports, he collaborated with leading organizations, including Fox Sports, the NFL, and Spectrum SportsNet.
"Charlie's deep understanding of the market and his specialist expertise perfectly complement Deltatre's overall strategy for the American markets," said Peter Bellamy, CRO of Deltatre. "We're poised to further strengthen sports organizations' offerings with our integrated portfolio of digital and video solutions. Now, with Charlie on board, we are focused on ensuring that the best in the business know about the unrivaled packages we've just rolled out, and how we're delivering transformative value to customers."
As a voting member of the Academy of Television Arts and Sciences' Interactive Media Peer Group, Charlie demonstrates a strong commitment to advancing excellence in fan engagement.
"I'm thrilled to be joining at such a pivotal moment of growth and digital transformation for the industry," said Charlie Mitchell, SVP, U.S. Sports at Deltatre. "Deltatre's proven reputation for delivering world-class solutions makes it the ideal partner to support even more U.S. sports organizations as they elevate their digital and fan engagement strategies. I'm excited to help grow Deltatre's presence and shape the future of sports technology in the region."
Deltatre's continued investment in the U.S. underscores its commitment to enhancing the territory's digital landscape. With a comprehensive suite of full-ecosystem digital services, including fully integrated premium video solutions, Deltatre is helping organizations stay ahead in a rapidly evolving industry with scalable, reliable platforms that deliver engaging fan experiences, maximize content value, and grow audiences.