Deltatre, the global leader in streaming and digital technology, has today announced the appointment of Wajdi Maalouf as its Vice President of Media Sales MENA as it looks to grow its footprint in the region.

Maalouf joins Deltatre having held senior commercial roles at Synamedia and Harmonic, and will be responsible for expanding the reach of the software company's award-winning products with broadcasters and telcos across the Middle East and North Africa. He will report to Oliver Botti, Deltatre’s Head of Media Sales EMEA.

Wajdi Maalouf, VP Media Sales MENA, Deltatre, said:

“The media landscape across the Middle East is very exciting at the moment with a range of big players looking to enter the OTT market. Deltatre has built up a reputation as a global leader in digital streaming across entertainment and sport, and I’m excited to bring this expertise to the region.”

Andrea Marini, Chief Executive Officer at Deltatre, said:

“We are already working with some of the biggest names in sport and entertainment across the region, and Wajdi is perfectly positioned to help us grow the influence of our digital streaming products throughout the Middle East and beyond.”