Sportsnet has partnered with Deltatre and Firstlight Media, two industry-leading OTT technology providers, to reimagine and relaunch SN NOW – Canada’s premier sports streaming service – to deliver the best fan experience, highest quality streaming, and most personalized and engaging viewing features available anywhere in sports media.

By collaborating with these global technology powerhouses, Sportsnet will redesign SN NOW with a suite of integrated next-generation OTT features and a refreshed user interface, on Firstlight Media's platform, powered by Microsoft Azure. Phased in enhancements will include greater stream quality and reliability, personalized content offerings, advanced stats overlays, and other innovative features to drive the ultimate sports viewing experience.

In 2020, Juventus launched a new official club website and app, designed by Deltatre and powered by its award-winning, sport-focused publishing platform, FORGE. It incorporated ‘live blogging’ and ‘visual stories’ fan engagement features, while Juventus TV was built using Deltatre’s video experience platform, DIVA.

“Sportsnet was the first mainstream sports brand in North America to launch a direct-to-consumer streaming service, offering our premium content and the most innovative distribution right from the start. Our new partnerships with Deltatre and Firstlight Media will help make Canada’s best sports streaming product even better,” said Bart Yabsley, President, Sportsnet. “The all-new SN NOW will engage our fans with more games, the latest technological innovations, more exclusive content, and a personalized experience on the most reliable platform available anywhere in the world.”

“The ability to build world-class consumer experiences will increasingly involve great partners from around the globe. As the pace of change continues to accelerate, building the future can’t be done alone. These partnerships are just some of many ways Sportsnet is continuing to foster innovation to lead sports and media into the future,”

added Alfredo Tan, SVP, Strategy, Data, & Products at Rogers Sports & Media, Sportsnet’s parent company.

Deltatre is a leading sports and entertainment technology provider, specializing in fan-first video and digital experiences, including large-scale, end-to-end OTT systems integration across live and on-demand video content. As it innovates the front-end user experience of SN NOW, Sportsnet will benefit from Deltatre's market-leading streaming technology, experience integrating the world's leading third-party partners and solutions, and its expertise in powering platforms such as WWE Network and NFL Game Pass.

“We are delighted to partner with Sportsnet to rebuild and relaunch SN NOW. We believe our experience and expertise in creating and running some of the most high-profile streaming services across global sport, as well as the opportunity to collaborate with a market-leading international provider in Firstlight Media, will enable Sportsnet to offer a game-changing OTT experience to Canadian sports fans across every major platform,” said Alex Drosin, Head of Worldwide Business Development, Video Experiences, Deltatre.