Deltatre expands global sales force with key appointment

Stefan-Eric Wildemann, formerly of FIFA, joins as Senior Director of Business Development to build global relationships with sport media operators.

Deltatre, the global sports media technology provider, today announced that Stefan-Eric Wildemann has joined the company as Senior Director of Business Development. Wildemann has in-depth knowledge of the purchasing and placement of global media rights, particularly in football, and unique experience in the creation of offerings around content packages to unlock digital value. He joins Deltatre from FIFA, where he held the role of Head of TV Sales & Distribution.

As Senior Director of Business Development, Wildemann will expand uptake opportunities of Deltatre’s product and solutions portfolio across all territories, bringing value to premium rights holders around the growth of their digital properties.

Based in the Geneva office, he will help lead innovation around a core set of Deltatre’s services including data gathering and management, digital servicing, OTT, web and apps, and broadcast graphics suites, with a focus on building relationships with football leagues and federations.

Before joining Deltatre, Wildemann served for three years as Head of TV Sales & Distribution at FIFA, where he was responsible for the placement of global competition and event media rights. During his time at the governing body of football, he helped spearhead several initiatives aimed at unlocking the digital value of content rights across platforms, particularly around the Brazil and Russia FIFA World Cup.

Commenting on the appointment, Gilles Mas, President Global Football, said:

Wildemann added: