What are the drivers of change in video consumption?


by Jason Bradwell


by Jason Bradwell

*This blog post first appeared on the Massive Interactive blog. Massive was acquired by Deltatre in November 2018.

Last week the Massive team attended NAB 2019 in Las Vegas, one of the world's largest gatherings of video technology professionals.

Alongside presenting the newest features and functionalities from our targeted UX platform, Massive AXIS, one of the highlights was our own Director of Solution Engineering, David Peek, being interviewed by IABM on changing consumption trends in the OTT space.

You can watch the full interview here.

Specifically, he answered questions around:

  • Challenges faced by broadcasters looking to go direct-to-consumer with an OTT service
  • Most important features to get right in the user experience of a consumer-facing product
  • How Massive are addressing broadcasters' priorities in relation to personalization
  • What's coming next in content consumption and how to prepare for the next round of OTT development

Did you catch our NAB trends blog post? Read it here.


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