Deltatre hires Nielsen Sports executive as Strategy & Design unit growth accelerates

An experienced sports media, data and technology leader, Barnett joins Deltatre from Nielsen Sports, where he spent close to eight years in several leadership roles. Most recently he headed up Strategic Consulting & Fan Research for the organization, based in New York City, working with US sports organisations, broadcasters and brands.

Previously, he served for four years as Global Head of Digital at Repucom, prior to its acquisition by Nielsen. A well-regarded figure in the industry, Barnett also serves as a mentor in various global Sports Tech communities.

At Deltatre, Barnett will assume responsibility for advising new and existing clients on commercial strategy, identifying data-driven ROI across the fan ecosystem.

He will be based in London and will report to Pete Burns, VP, Strategy and Design at Deltatre.

Welcoming Max Barnett to Deltatre, Derek Ellis, President, Strategy & Design Deltatre, said: “Max’s experience and expertise in assisting rights owners, sponsors and media organizations to build strategies which capitalise on changing consumer demand will be crucial to our future growth plans.

We continue to build on the positive momentum Strategy & Design has attained over the past year, working with global sports organizations on growth strategies, including; vision definition and alignment, idea inception, market viability, audience research, strategy planning and revenue modelling.”

Commenting on his appointment, Max Barnett, said: “I’m delighted to join Deltatre, after a year in which they have added some of the biggest names in sports and entertainment to its client roster.

It’s so exciting to be joining the Strategy & Design unit. The company and young unit has unrivalled experience and expertise, and I’m looking forward to bringing that knowledge and understanding to better serve our clients, new and old.”

Deltatre’s Strategy & Design unit has experienced considerable growth in 2021.

Led by Derek Ellis, the unit works with partners across sport and entertainment to clarify their vision, evaluate new opportunities based on audience data, define business strategy and embrace digital transformation.

For over three decades Deltatre has helped the world’s largest sports and media organisations define clear strategies underpinned by robust technological solutions. The unit applies that knowledge and skill to advise organizations on their future strategies. It works to identify and validate opportunities and design innovative ideas to support business growth.

Notably, it has worked closely with FIVB defining the value proposition, feasibility, rollout plan, operational impacts and commercial strategy of a direct-to-consumer ecosystem for Volleyball World. It also collaborated with Rogers Sports & Media on its next generation mobile experience.

Deltatre’s strategy team works independently from the technical service teams.

Max will be attending Leaders Week London between 5 October and 7 October 2021. Book a meeting with him here.