30 essential UX stats you need to know

We all know what it’s like when you visit a website or an app and you face a poor user experience. But beyond being frustrating, having a poor UX can do serious damage to a business’ bottom line. With people spending more and more time online, it’s never been more important to ensure your online presence is a cut above the rest in terms of usability.

Read on for 30 stats to prove that cracking your UX is so much more than a ‘nice to have’.

The cost of poor UX

#1. Slow image loading times can cause 39% of users to abandon a site (Source: ukwebhostreview.com)

#2. 90% of users have stopped using an app due to poor performance (Source: toptal.com)

#3. 57% of users say they won’t recommend a business with a poorly designed mobile site (Source: socpub.com)

#4. 88% of online users are less likely to return to a site after a bad experience (Source: toptal.com)

#5. 70% of online companies that fail do so because of bad usability (Source: smallbizgenius.net)

#6. Between 15% and 30% of people abandon websites due to bad user experience (Source: uxdesign.cc)

#7. 44% of online shoppers will tell friends about a bad experience online (Source: youpicom.fr)

#8. 48% of users say that if they visit a business site that isn’t working well on mobile, they take it as an indication that the business doesn't care (Source: blog.marginmedia.com)

#9. 32% of all customers would stop doing business with a brand they loved after one bad experience (Source: pwc.com)

#10. 86% deleted or uninstalled at least one mobile app because of problems with its performance (Source: appdynamics.com)

Why it’s so important to get your UX right

#11. 83% of people say a ‘seamless experience across all devices’ is very important (Source: Toptal.com)

#12. Better UX design could yield conversion rates up to 400% (Source: Forrester.com)

#13. Spending 10% of your development budget on usability should improve your conversion rate by 83% (Source: nngroup.com)

#14. Judgements on website credibility are 75% based on a website’s overall aesthetics (Source: invisionapp.com)

#15. 85% of adults think that a company’s mobile website should be as good or better than their desktop website (Source: visual.ly)

#16. Every $1 invested in UX yields a $2 to $100 return (Source: theamericangenius.com)

#17. 73% point to experience as an important factor in their purchasing decisions, behind price and product quality (Source: pwc.com)

#18. Focus on UX encourages customers to pay 14.4% more and increases their eagerness to recommend the product to others by 16.6% (Source: forrester.com)

#19. By 2020, customer experience is predicted to overtake price and product as the key brand differentiator (Source: walkerinfo.com)

#20. A 62% increase in total sales is recorded for the companies who switched their websites to responsive design (Source: webandcrafts.com)

UX stats for success

#21. 70% of people scroll content, but only 20% scroll to the bottom (Source: brandminds.ro)

#22. 44% of users will leave if there’s no contact information (Source: ukwebhostreview.com)

#23. 86% of users want to find more information about a site’s products and services after landing on a homepage (Source: userbrain.net)

#24. 70% of people pay attention to bulleted lists (Source: ukwebhostreview.com). 55% look at lists without bullet points (Source: tytonmedia.com)

#25. Content sliders don’t work – only 1% of users click on them (Source: userbrain.net)

#26. 47% of users expect websites to load in less than 2 seconds (Source: bluecorona.com)

#27. Users scan websites and in 2.6 seconds they create their first impression on the layout's most interesting section (Source: sweor.com)

#28. On average, visitors spend 80% of their time viewing the left half of the page and 20% viewing the right (Source: nngroup.com)

#29. On a mobile site, around half of all users start to scroll within 10 seconds, and 90% within 14 seconds (Source: sectorlight.com)

#30. 59% of people prefer a beautifully designed website. (Source: https://www.ukwebhostreview.com)

Did any of the stats surprise you? Let us know over on Twitter or LinkedIn @deltatre.