A beginner's guide to AXIS - the targeted UX platform


by Jason Bradwell


by Jason Bradwell

*This blog post first appeared on the Massive Interactive blog. Massive was acquired by Deltatre in November 2018.

Great user experiences – when implemented effectively – can boost conversion rates by over 400%, according to Forrester Research.

We’ve known for a long time that a great UX can have a direct impact on the bottom line of OTT services. And when combined with audience data it can truly be a force to be reckoned with. It goes beyond merely looking nice – it can be the difference between a viewer choosing to consume content on your service rather than Netflix.

But we’ve also known that offering a targeted user experience is easier said than done. Not only does it require an understanding of your viewership, plus the tools to extract this data in a meaningful way, but a platform to deliver this UX, at scale, in real-time, and across devices.

Cue Massive AXIS.

We built AXIS to answer some of the OTT industries' fundamental questions. How do I increase engagement? Where can I save on the operational costs of running a multi-platform service? How do I move beyond an analytics dashboard and put my insights into practice? Can I tell my content team they don’t need to come in on the weekend to publish a new collection of movies we’ve just acquired?

AXIS is for non-technical product owners who want to deliver targeted user experiences effortlessly. Operators don’t need to write code to implement changes on the front-end – it’s a simple case of drag and drop – freeing up engineers to focus on higher-value activities. And it does a lot of the heavy lifting when it comes to personalisation. Everything from the content that is surfaced to the layout of the UI to the promotions put in front of a user can be controlled from one centralised platform.

Want to learn more? Check out our latest infographic below. You can download it here if you want to share it with your team (which we’re sure you do).