Building the map of strong brand vision and long-term strategies for a sports federation, with FIVB - Podcast

Establishing a strong, fan-first digital strategy is now key for every sports organization. Bespoke fan experiences are the result of long-term strategic approaches that build on the foundations of a strong brand vision. 

In this episode of ‘Field to Fan’, Jason Bradwell sits down with Motasem El Bawab, Head of Digital at FIVB, and Deltatre’s VP | Video Experiences, Pete Burns, to discuss: 

• How the consumption habits of volleyball fans are changing in light of Covid-19
• How to align an organization’s wider brand strategy to elevate the role of digital
• The challenges FIVB faces in achieving and maintaining a global audience
• What engagement opportunities are unlocked for FIVB through an increased focus on digital

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Highlights

• [03:44] Mota on fans' consumption habits post-lockdown: "...what we have noticed in the past six months is a shift in habits when it comes to consuming content. Fans are not necessarily tuning in during live events, but access a variety of other forms, from highlights to original content... In addition to that, one of the biggest trends right now is user-generated content. It's becoming something that we are really focusing on to celebrate fans around the world."
• [19:07] Pete on personalized digital experiences: "I think personalization is key... At a digital level, it's really about engaging with the fan. And to that extent, knowing who that fan is and how best to then engage with that fan once you start to know who they are. And obviously, that journey of building that direct to fan relationship is exactly that... You're going to start with very little in it and it's going to grow over time."
• [26:07] Mota on what's on the horizon in the next 12 months: "...one of the quotes that I use for our team here is that the champions are made off season. So I believe we can use this period really to prepare for the next year – to come back with a lot more new stuff, a lot stronger, and a lot better at delivering the best experiences."

Listen, follow, and share Field to Fan, our brand-new podcast. You can find it in all the major podcast directories and streaming services, including Spotify and Apple Podcasts. As always, you can join the conversation on Twitter or LinkedIn.