How to build a league-wide digital content ecosystem – Podcast

14.06.21

by Editorial Staff

Why a multi-tenant publishing platform is critical for cost savings, brand consistency, and global fan engagement across direct-to-consumer applications

14.06.21

by Editorial Staff

Why a multi-tenant publishing platform is critical for cost savings, brand consistency, and global fan engagement across direct-to-consumer applications

Fan demand is maturing, with users calling for new ways to consume the sport they love. This has led to an explosion in investment from sports leagues and federations in building out their direct-to-consumer digital ecosystem. But managing the digital properties of dozens of teams, each with its own unique challenges and competencies, is no easy feat.

In this episode of Field to Fan, hear from Erin Gripp, Jonathan Schecter, and Benjamin Causse, who dissect the risks and rewards of a league taking ownership of its digital ecosystem by deploying a multi-tenant publishing platform.

The full recording of the original webinar is also available on-demand here.

The podcast is also available on all major podcast platforms, including:

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Highlights

  • [9:28] Benjamin Causse on the investment of leagues and federation in direct-to-consumer properties: “There are three success factors to be considered. The first is technology: organizations need reliable set of tools and services, to make the offering available to big audiences. The second success factor is content. In 2021 fans want engaging stories, audio, video, and text. Thirdly, ease of use and hierarchy of information, making sure platforms are easy to navigate and can drive the user when browsing content.”
  • [17:15] Jonathan Schecter on FORGE Multiply and multi-tenancy solutions: “FORGE Multiply is one of our solutions for leagues, federations, and governing bodies. To put it simply, there is one master instance of the platform, and several ‘shuttles’ controlled by the master. Think of templates, layouts, modules, integrations, and so on. […] Multi-tenancy solutions today are becoming integral to digital success.”

Field to Fan is a production of Deltatre, the global leader in fan-first video experiences. To learn more, visit Deltatre.com. You can also connect with us on Twitter or LinkedIn.