How to: Use AXIS pages to target and personalize apps for different users

If you’re an OTT operator, you’ll know how essential it is to regularly update how your content is presented. Changing the appearance of your platform to mirror important releases, seasons, or newsworthy events and regularly updating the content displayed to users is essential in ensuring people return. With our targeted UX management console, AXIS, it’s simple.

Read on to find out how AXIS pages give OTT operators the power to quickly and effortlessly adapt the content displayed to users as well as the platform’s appearance.

First things first, what are pages?

They define the behavior and appearance of your apps. Designed with non-technical operators in mind, it’s quick and easy to tailor pages according to the content you want to display at a given time.

Each screen navigated to within your Reference apps exists as a page within Presentation Manager and can be adapted based on your needs. Perhaps this is the Home page and you want to display predominantly festive films and episodes, or a Category page focusing on crime documentaries or memorable sporting moments, with AXIS you have the freedom to not only adapt featured content in a couple of clicks, but also page design.

You can add rows of linked content, i.e. most popular, entertainment, sport, etc. to page regions, before easily re-ordering, duplicating, or even removing rows to suit your needs. To make sure you’re showing the most relevant content, you can target entire pages and rows to specific end users by utilizing page and row variant parameters, including:

• Devices
• Users
• Languages
• Segmentation tags
• Date and time of day

Pages have different purposes. For example, the Home page typically displays a wide range of image-focused assets. However, an Item detail page provides further supporting information on the sport and/or entertainment show, such as the description, case introductions with the option to bookmark, or rate the content.

Page variants are designed to drive greater engagement and user targeting by giving you granular control over each page. You can create different versions of the same page by applying filters such as the above parameters, I.e. device type, user group, segmentation tags, etc.

How do I populate a page?

To view pages, head to the DISPLAY menu, then select Pages where the Content tab on the left-hand side is selected automatically.

Pages are divided into regions – Header, Body, and Footer. Within each region, contextualized row types are available depending on the page type selected. Here, you can insert rows and link to predefined lists of content, text, images, and external web content with the option to add and configure page and row variants.

What are page templates?

They define the available supported row types within a page. To access the list of page templates, visit the sitemap and select the New page button.

What are system and standard pages?

When choosing a page template, you can switch between system and standard pages. Ultimately, it means you can make sweeping changes that impact your entire user base or changes that affect individual users.

• Standard pages: dynamic and editorially curated, working 1:1, ensuring the relevant content is featured on the appropriate page type, e.g. Category, Featured List, and Home pages.
• System pages: work as 1:many. Modifying these affect all areas that utilize it as a template, e.g. Item Detail page for shows, movies, programs, and episodes. System pages are not dynamic.

Tip: System pages are typically connected to important business processes (such as account creation), so we advise not to modify them.

There you go! Now you know how to adapt the behavior and appearance of your sport and entertainment apps, find out how to personalize users’ viewing experiences with AXIS Smart Lists.

Do you have any questions for the team or would you like to find out more about how AXIS can help you to drive user engagement and reduce churn? We’d love to hear from you. 

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