LIVE BLOGGING Q4 2019 Update

18.11.19

by Editorial Staff

With 2019 now coming to an end, the world of sport is already starting its engines for another exciting roster of international events.

18.11.19

by Editorial Staff

With 2019 now coming to an end, the world of sport is already starting its engines for another exciting roster of international events.

The next 12 months will bring to our screens the most prestigious set of sporting moments, generating a number of ‘moments to remember’ in history with new goals, world records, and unforgettable milestones. How will sports organisations keep up with an increasingly demanding audience? How will fans’ thirst for information, here and now, be satisfied? What about those who unfortunately have to work during a key match or key moment, can they follow a game, event, or match? Most importantly, is the digital world, besides live streaming of sports events, ready to facilitate content consumption that needs to be timely and of the right size across multiple outputs?

Deltatre is playing a key role in shaping the tools that can help sports and media organisations to deliver the best content experience. The fourth - and final - release for LIVE BLOGGING in 2019 closes a year of innovation for this solution to enhance your content strategy. From the introduction of a plug & play widget that can easily be embedded into any website to the re-definition of the photo management workflow in a built-in solution, LIVE BLOGGING marks another step forward to add value to the way sports organisation present their content to fans.

We round up the four key features that this powerful tool includes as of Q4 this year, a clear summary of what this full end-to-end platform is capable of. All in light of reduced dependencies, increased usability and quicker time to market.

#1. Fans have never been so close to the action

How do you create a deep connection between your fans and content? Real-time is the actual keyword here, the element that can really move the needle of your investment in sports events and related coverage.

This new release for LIVE BLOGGING introduces the Standard Widget, a brand-new component that works as a connector between multimedia content and content produced by the designated editorial team and the audience of the website. How does this work? We are talking about a JavaScript widget, totally extensible, lightweight and responsive, that can be easily embedded on any frontend and without any complex technical workflow.

Producers are now able to engage with fans without having to write a single line of code, thanks to built-in features and best-in-class practices. For instance, new updates on content made available appear automatically on the widget, whilst previous posts are shown as the user reaches the bottom of the screen via endless scroll. The navigation is smoother than ever before, with useful ‘back-to-top’ icons helping users to navigate the page in a seamless way.

Fans are now able to stay up-to-date with new updates via notifications that appear automatically on screen. Browsing new content, for a richer experience, is now as simple as tapping on the notification itself.

Not only does LIVE BLOGGING work as an immediate and easy-to-use tool for content editors and end-users, with the integration of the Standard Widget, it also offers a set of options to fine-tune and adapt. The architecture of the plugin, enables developers and producers to extend the capabilities that are built within the solution and tailor them to the client’s needs. Anything from external data to customisation of the look & feel will only require a limited amount of code to be written for an impactful implementation.

#2. Full discoverability is key

Fans can follow an event on any number of platforms, but the user experience is usually lacking one or more key features. However, a fan will follow on whatever platform they are able to find. Among the most important features of a tool that serves as an engine to power a content strategy is ‘discoverability’. Making sure that the content is easily findable by your audience, especially via search engines, today has become a ‘must’, especially in the fragmented sports media landscape. Have you ever thought of a tool that automatically takes care of key SEO-related aspects? Well, LIVE BLOGGING is your solution of choice, as it helps producers to shape a truly outstanding fan experience, and makes this experience more discoverable, leading to higher traffic and increased levels of user engagement.

Published posts add their metadata directly to the page that embeds the widgets, remarkably improving the search results for content. Fans can start consuming their favourite content directly from the list of results of a generic Google Search. This aspect is becoming paramount when talking about content consumption especially in the sports ecosystem, given the tendency to consume bite-sized pieces of content and reduced time spent on a single item online during live events.

#3. Spot on content and exclusive media to enhance the storytelling

Today’s audiences want to discover and consume the content that better fits their own expectations and needs. With this release, LIVE BLOGGING provides editorial teams with a more sophisticated tool to define taxonomy on blogs and posts, by using tags. All the content that is created via the platform can be tagged by using a flexible system: tags can be created straight from the back office. The system also suggests tags that already exist, considerably speeding up the activity and reducing the time spent uploading a post.

The integration of LIVE BLOGGING with FORGE (Deltatre’s proprietary core publishing platform) is made even deeper with the possibility to use the same taxonomy of the editorial content by using the External Tags feature available on the publishing platform.

Finally, a simple configuration unlocks the possibility to use connections with external data, i.e. third-party sports APIs, and to start defining the taxonomy by navigating through the hierarchy of data. With this feature, continuity in tagging is ensured, along with the classification of content. In addition, the content itself is enriched with specific metadata, making content and related content more easily discoverable.

Further, this release enables editorial teams to enhance their storytelling by enriching content with the use of photos, picked from the media library. Images that were previously uploaded can be accessed by the back office and embedded in a post, or published straight onto the stream. Additional metadata such as captions or notes on the copyright for specific assets can be set from the relevant panel once the graphic element has been embedded in a post. Its appearance to the end-user can be tailored to the context of the live coverage. Fans can then access a wide range of meaningful information.

That’s not everything. LIVE BLOGGING, similar to what FORGE does with the graphics bank, leaves complete decisional power to the dedicated team when it comes to the rendering of images once the post goes live. Editors can access a preview panel for an overview of how the image will appear to end-users across multiple formats and devices. The Cloudinary Smart Cropping feature will allow editors to crop the preferred portion of the image to be adapted to multiple aspect ratios. Cloudinary is the photo and video management platform LIVE BLOGGING use to store and manipulate media assets.

#4. How’s your content performing?

Content and context are of paramount importance. The power of cutting-edge content strategies can only be harnessed by the ability to make the most of the data that can be tracked and monitored in terms of consumption. User habits and behaviours can be tracked through robust analytics and data-capturing capabilities which are now natively integrated into LIVE BLOGGING.

The widget exposes a pluggable tracking system, which monitors and logs user interactions with the content published. Several metrics can be included, from tracking of opened links, to the consumption of posts, average time for single sessions to name a few. Through an out-of-the-box integration with Google Analytics, producers can get meaningful insights about how their audiences are (or are not!) engaging with the published content. Needless to say, LIVE BLOGGING also allows the integration with other third-party tracking systems, all via a specific plugin.

Looking to the future

The evolution of LIVE BLOGGING - as part of the suite of editorial solutions and products we are working on, here at Deltatre - will live another shiny year in 2020. We believe in content delivered at the right time, through the right channel, to the right audience, will underpin the fan experience of the future. With the ability to control every element of the workflow through an intuitive platform, editors find in LIVE BLOGGING the ideal instrument to provide users with a timely, extremely accurate and visually compelling live coverage of sports events that has a direct impact on digital KPIs such as reach, engagement, and monetization.

Newsletter

Sign-up to get all the latest news direct to your inbox