LIVE BLOGGING - enrich your fan experience


by Editorial Staff


by Editorial Staff

Imagine this. Your favourite side is playing the most important match of the season, but you can’t be there in person nor watch it on TV. You can check the score or follow the data feed, but that doesn’t really tell the story.

Instead, you go to the live blog page where you can see the stats, multimedia, and expert commentary all at your fingertips. Isn’t that the next best thing?

Sport is all about the story, all about the “now”, and fans want their content in the same place, ready to be consumed, to enhance their experience.

Real-time blogging has become a critical way to engage with an audience and deliver that ‘X factor’ that fans crave. Coverage of live events has been taken to the next level. Fans can now dive into a thorough, second-by-second storytelling that includes static text, images and short videos, all in the same space. And that’s where Deltatre’s LIVE BLOGGING solution comes in - it lets you engage with fans in a simple and direct way, through which editors have the power to manage, produce and moderate content, all in one place.

We’re happy to announce that its second version has just been released. Besides a seamless flow to create blogs and monetise them, at the basis of its first release, LIVE BLOGGING is now richer and includes an improved UI back-office and improved extensibility. Learn more below here.

#1. Create blogs - even on the go - and monetise them

LIVE BLOGGING’s brand new back-office is designed to be used both on desktop and on mobile devices. As well as Deltatre’s sports-specific content management system, Forge, this platform focuses on editors first, and on the importance of ensuring a quick creation and management of content by simply tapping on a smartphone.

An easy-to-use interface - based on Google Material Design guidelines - also provides editors with the ability to create blogs in a familiar visual workflow - While a flexible and reactive user interface, finally, makes the creation of content quick and effective, even when on the move.

Finally, LIVE BLOGGING also allows direct monetisation by providing administrators with the option to apply brand logo and colours to any post, as well as scheduling automatic ads to be published directly within the stream.

#2. Publish posts in seconds

LIVE BLOGGING lets editors publish their content straight from the back-office using an intuitive UI. Content creation has never been so easy, as posts can be published in a matter of a few seconds, and everything is just one click away. Editors can write their text parts directly on the dedicated area on the dashboard, re-ordering the different elements with a user-friendly drag & drop action.

Also, with the latest release, by accessing a single and comprehensive interface, editors can access an overview of the published content, the visual editor, and even content that’s embedded from external sources. Not only is content creation made easier, but also, editors are now in control of their already published posts that can be amended in the platform to enrich the fan experience and make it more profitable. Here’s an example. Think about that particular post you want to be placed right in front of a users view during a certain timeframe. There is an option to “label” a specific item as sticky so that it will appear on top of the relevant section until a new action is taken.

#3. Extensibility - how richer content will change the shape of your communication

Looking to enhance fan engagement? LIVE BLOGGING provides editors with uncountable possibilities to do so. Infographics, statistics, sports data, and more - enriched content embedded by external sources can make the consumption experience deeper for end users.

Third-party extensions created for Forge are available within LIVE BLOGGING too so that projects can optimise development costs and use implementations that were already written for the publishing platform. External systems (such as a CRM, media providers, other content management systems, etc.) can now be integrated into a seamless workflow.

Any technology can be used to code these extensions, allowing the possibility to choose the programming language of choice. Every aspect of the workflow on the back-office is automatically managed by the product.