Maximising quality through a centralised digital ecosystem with the NFL

07.11.19

by Editorial Staff

George Scott, VP, General Manager, Club Media Group at the NFL, and Andrea Marini, Deputy CEO and Chief Commercial Officer at Deltatre, sat down to discuss the League's implementation of FORGE

07.11.19

by Editorial Staff

George Scott, VP, General Manager, Club Media Group at the NFL, and Andrea Marini, Deputy CEO and Chief Commercial Officer at Deltatre, sat down to discuss the League's implementation of FORGE

Back in October, Deltatre attended Leaders Sport Business Summit at Twickenham Stadium in London. It's one of the most prestigious events of the year, bringing together some of the brightest minds in sport technology from around the world. Alongside showcasing our latest solutions in helping rights holders engage and monetise their fans, our own Andrea Marini sat down with VP and General Manager of the Club Media Group, George Scott, to discuss how the NFL recently created a more centralised digital approach to give its 32 teams more opportunities to reach a greater online audience.

Specifically, Marini and Scott discussed:

  • The ‘Freedom within a Framework’ model and how it transformed the digital properties of NFL teams.
  • The opportunities and challenges around pursuing a ‘mobile first’ digital strategy.
  • How deeper storytelling has helped NFL teams better engage with their fans – and drive up digital ad revenue.

Have any burning questions on Deltatre's FORGE platform? Want to know more about how it can drive new levels of engagement and monetisation across a digital ecosystem? Leave us a comment on our Twitter or LinkedIn profiles and let us know.

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