Panel: What's the role of digital in Juventus' long-term commercial strategy?

Our host Jason Bradwell is joined by our Deputy CEO & Group Chief Commercial Officer, Andrea Marini, and Juventus Chief Revenue Officer, Giorgio Ricci, for a discussion around why a top global football club decided to invest in owned and operated platforms as part of its long-term strategic plans.

Starting from the recent launch of the Italian giant’s entirely redesigned digital ecosystem, the speakers will explore the importance of owning the relationship with the modern football fan today to build a revenue-generating platform for the future.

Highlights

• [04:58] Giorgio Ricci on the importance of owning the relationship with fans: "...I think it's crucial. We know that knowing your customers is the first step towards a successful value proposition. That's the turning point we have embraced as a company. We believe that as a brand, we could stand for more than just a football club to engage an even wider, international audience. In order to do so, we should be able to create an authentic, consistent, and customized experience."
• [23:45] Andrea Marini on the key elements in the delivery of a successful project: "We created that 'one team' between us and Juventus... We are used to working on a global scale and remotely, so despite the lockdown we were able to deliver the project successfully."
• [24:55] Giorgio Ricci on new habits for fans in five years from now: "I have a dream: technology that allows us to create the real virtual stadium experience with the possibility for fans to feel the real emotions of being there on a front row seat... interacting with their idols and living the most immersive experience ever."

This panel was held as part of the Deltatre pop-up channel at this year's LEADERSWEEK.direct/ on 6 October 2020.

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