Panel: World Athletics and Unity discuss the power of broadcast graphics

26.10.20

by Editorial Staff

How can broadcast graphics unlock new stories around sport? Watch our panel with World Athletics and Unity as they discuss how broadcast graphics can enrich the fan experience like never before

26.10.20

by Editorial Staff

How can broadcast graphics unlock new stories around sport? Watch our panel with World Athletics and Unity as they discuss how broadcast graphics can enrich the fan experience like never before

With so many disciplines and events competing to grab fans' attention, it's crucial for every sports organization to clearly communicate key storylines and details that take place in a live environment.

Broadcast graphics are an essential asset to make the fan experience greater than ever before. An Dang Duy, Chief Information Officer at World Athletics, and Mike Wuetherick, Engineering Manager at Unity Technologies – which provides the graphics engine that powers Deltatre's set of graphics solutions – sit down with Juliette Bietry to discuss the latest on enhanced fan experiences.

Learn about the challenges of broadcast production today, and explore why fans crave a seamless, visually compelling experience across TV, streaming, and social media.

Highlights

  • [12:30] An Dang Duy on the importance of live data to create groundbreaking graphics: "Graphics are like a stage: there are actors, there is a story and you can have the best engine... However, they should not be gimmicks. The true power of graphics is in taking new data points, for instance, in tracking athletes' performances... and transforming those into stories to catch the attention of users. We now have unlimited technological capabilities, the sky is the limit."
  • [20:03] Mike Wuetherick on Unity and cross-platform graphic solutions: "It's really interesting how the process of storytelling is becoming prominent. Everyone is trying to tell a story across different media types, and one of the strengths of Unity is this cross-platform reach. Once a graphics package is stored in Unity, it can be delivered to a number of different outputs. The flexibility of this tool unlocks uncountable opportunities..."

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This panel was held as part of the Deltatre pop-up channel at this year's LEADERSWEEK.direct/ on 6 October 2020.

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