Telecine play completes major relaunch in Brazil underpinned by Massive AXIS

*This blog post first appeared on the Massive Interactive blog. Massive was acquired by Deltatre in November 2018.

London, 22 November 2017 - Massive Interactive has announced that Telecine Play has relaunched using the company’s user experience platform, Massive AXIS. This one-of-a-kind software has been adopted to enable rapid changes to end user experiences, across all devices. Investing in this technology means that Telecine can now effectively engage and market to customers through an endless variety of user experiences that reduce churn and maximise end user value.

Telecine Play is available to almost 4.5 million Pay TV subscribers, who can access a set of over 1,500 movies from major international studios and from local Brazilian producers. The service can be accessed through PCs, smart phones, tablets, smart TVs and game consoles.

“Our customers want flexibility when it comes to where and when they choose to watch movies. Our new video service appeals to this growing need by empowering them to access the content they love, wherever and whenever, and from multiple devices," said Guilherme Saraiva, Technology Director at Telecine. “Massive’s technology is integral to our new offering, enabling us to regularly adapt the overall experience for our audiences, helping them to easily discover new content as well as find their favourite films.”

Alex Drosin, Chief Commercial Officer of Massive, said, “The Massive AXIS platform has unique functionality that we have leveraged in the deployment of Telecine Play. By centralising presentation management and content scheduling, they now have the real-time control necessary to ensure that audiences are always given the most engaging experience across screens.”

https://www.telecineplay.com.br/