Deltatre’s Journey in North America

30.07.21

by Andrea Marini

Earlier this year, Major League Soccer (MLS) announced that it had selected us as its official web technology provider. This multi-year deal will see us working with MLS on building a suite of digital products for the league and its clubs...

30.07.21

by Andrea Marini

Earlier this year, Major League Soccer (MLS) announced that it had selected us as its official web technology provider. This multi-year deal will see us working with MLS on building a suite of digital products for the league and its clubs...

We're humbled by the decision of MLS to entrust us with helping it reach and engage the 21st-century fan. But for me, this moment is made all the more important when I look back at Deltatre's journey in the U.S. 

I relocated to the United States to establish our first permanent American base in New York in 2016. This move built on the initial momentum already created by a small local team who were raising awareness of the value that our European experience would offer. By the summer of 2017, we had our main operations center up and running on the West Coast – in Playa Vista, Los Angeles.

Since then, we’ve gone on to welcome dozens of colleagues based in the U.S. into the Deltatre family, built an extraordinary team of world-class professionals, established the capability to serve the full client relationship in the region, from development to account management and live operations, and to go on to power the digital ecosystems of three of the top five North American sports leagues – launching 300 sport services in the process.  

Of course, the speed in which we have come to serve these amazing U.S. sport and media properties would never have materialized without the support and input of George Pyne and the team at Bruin Capital.  

You can read about our work with Major League Baseball (MLB) and how we replaced its legacy publishing infrastructure, and reduced its time to publish by 95%, here.

What has been constant throughout this time is the scale of transformation in the world of sport and media. Since we opened our doors in the U.S.: 

  • The North American sports market has grown by over 15% to $78bn, which is only expected to continue rising over the coming years. 
  • We've seen unprecedented demand from rights owners and rights holders to deliver enhanced digital media fan experiences. 86% of industry leaders believe that “live sports viewing will become significantly richer, immersive, and interactive in the future.” 
  • Our industry has shown extreme resilience in the face of the pandemic, with some of the greatest technological innovations I've ever seen coming out of the last 12 months. 
  • Maximizing international reach became a fundamental part of the American-based Leagues, with extremely successful examples such as the NBA, the NFL, and the PGA Tour. 

For me, one of the most exciting opportunities right now is working with rights owners like MLS and MLB. These are organizations who believe in the opportunities – both financial and reputational – that exist in truly owning their digital ecosystems. 

Gaining a better understanding of their fans and how they consume content, providing their clubs with the tools to manage their operations, delivering new and engaging experiences... the list goes on and on. 

One thing’s for certain: Our journey in North America is just getting started. 

Andrea 

P.S. While I have your attention, why not check out our interview with the NFL on how they created a more centralized digital approach to give its teams the ability to reach a larger online audience? Check it out here.