The future is interactive: Increasing engagement in OTT with LiveLike and Deltatre - Podcast

10.06.21

by Editorial Staff

Listen to the latest episode of our podcast, Field to Fan, and learn how interactivity and gamification are changing the modern-day viewing experience

10.06.21

by Editorial Staff

Listen to the latest episode of our podcast, Field to Fan, and learn how interactivity and gamification are changing the modern-day viewing experience

Watching a game is no longer enough for the modern-day fan. Engagement is 3-4x higher when viewers can interact with the content. Streaming providers not yet investing in interactivity and gamification are falling behind.

Join Miheer Walavalkar of LiveLike and Deltatre's Kieran Bresnan, in conversation with Deltatre’s Simon Farrant, to learn about what it takes to deliver a modern-day viewing experience.

The full recording of the original webinar is also available on-demand here.

The podcast is also available on all major podcast platforms, including:

Spotify

Apple Podcasts

Google Podcasts

Podbean

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Highlights

  • [19:59] Kieran Bresnan on latency and synchronization in live sports: "The main challenges are in deciding when to surface interactivity and how that matches with the event life cycles. Latency is obviously a key aspect to take into account, and every video company is working on that, but one of the main aspects to focus on is synchronization to make sure the user is not noticing any delay."
  • [25:13] Miheer Walavalkar on where interactivity is heading in the near future: "We are focusing on aspects such as betting, which is becoming prominent in the interactivity space. From a monetization point of view, interactivity is underpinning functionalities that move between gamification and community building. That's where I see the main efforts going in the near future."

Field to Fan is a production of Deltatre, the global leader in fan-first video experiences. To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.