22.06.20
by Marco Lorenzi
Who is the American sports fan today? How do they watch their favorite sports? How much will they pay? Which experiences do they crave? Check out our recap of our report, ‘A new digital decade’
22.06.20
by Marco Lorenzi
Who is the American sports fan today? How do they watch their favorite sports? How much will they pay? Which experiences do they crave? Check out our recap of our report, ‘A new digital decade’
A lot has happened over the past few months and it's easy to forget that we’re still just at the beginning of a new decade.
Here at Deltatre, we wanted to understand how US sports fans will consume content over the next ten years, so we carried out some consumer research at the end of last year and published the results in a white paper titled ‘A new digital decade - the evolution of the US sports fan'.
Now, with live sports starting to return, here’s a recap of the top fifteen stats we discovered along the way.
As the United States enters a decade that will revolutionize sports consumption, we focused on the behavioural make-up of the American sports fan and the importance for sports entities to know their customers inside out.
The modern American sports consumer lives in an era of technological advancement and has little in common with their 1994 peers when it comes to consuming content – beyond that they crave a lot of it.
The 90s saw the US hosting world-class events such as the edition of the FIFA World Cup on American soil and, two years later, the Olympics in Atlanta. With the top soccer competition back in 2026 and the Olympic Games in Los Angeles two years later, this will no doubt prove an exciting decade for American sports.